In the third edition of this highly regarded text, Sonja Foss continues the tradition of providing a comprehensive and comprehensible introduction to rhetorical criticism. She illustrates her discussion of foundational topics with a wide variety of well-chosen, engaging essays. Many of the essays new to this edition probe both familiar and unfamiliar ideologies looming in contemporary society. Foss’s clearly written introductions and the inclusion of student essays are appealing features for both undergraduate and graduate instruction. The final outcome of rhetorical criticism is a contribution to the improvement of our abilities as communicators and listeners.