Intended primarily for the introductory finance course–undergraduate corporate finance or financial management courses–this text also provides an enduring understanding of the basic tools and fundamental principles upon which finance is based.
Get the picture and develop a fundamental understanding of finance.
Readers often miss the big picture, viewing finance as a set of unrelated topics, tools, and techniques. In order to help readers see the big picture, this text provides an introduction to financial decision-making that links the concepts to five key principles of finance.
Authors Arthur J. Keown, John D. Martin, and Sheridan Titman have incorporated significant revisions that weave currency, relevance, and real-world issues into the pages of this well-know finance text.