Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition by Ronald F. Bush and Alvin C. Burns

A concise presentation of marketing research fundamentals.

 Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

ISBN: 9780135078228